Stories like forever…..
Why is social impact important for brands?
It might be a relatively new concept, but recently it has come to the attention of the masses how the conventional bodies of authorities were falling behind their expectations in making their lives better and facilitating problem solving processes for them. Since then, some businesses have made bold moves to step in and try to…
Difference between corporate responsibility, social value, and social impact
Brands and businesses usually aim towards profit-maximizing, which is expected and deemed to be the normal role of traditional corporates and profitable institutions. However, there is an additional component that contributes to philanthropy and the greater good of society when they step in to make a positive change in the community. Brands have been welcoming…
المرأة في مجال العلوم
الحادي عشر من شهر فبراير من كل عام هو اليوم الذي أعلنته هيئة الأمم المتحدة يوم المرأة والفتاة في ميدان العلوم. وذلك تشجيعًا للنساء على اقتحام مجال العلوم بشكل أكبر لقد كان وما زال تأثير المرأة في مجال العلوم كبيرًا. بينما نصف المجتمع قد يحتاج في بعض الدول والأماكن في العالم أن يقوم بدورٍ أكبر…
حملات تسويق اجتماعي ناجحة
حملات تسويق اجتماعي ناجحة حين أدركت الشركات الكبرى أن التأثير الاجتماعي هو مفتاح تحقيق الكثير من الأهداف مثل تقوية العلاقات مع المستهلكين وولاء العملاء وصنع الصورة الذهنية الإيجابية للعلامة التجارية. حينها بدأت تلك الشركات في التسابق فيما بينها لعمل حملات تسويق اجتماعي بتوعية الجمهور بالقضايا التي تتبناها وكذلك رغبة الشركة في تحسين حياة الناس أو…
4 successful things social impact brands do
about 4 successful things social impact brands do It has been observed that to stand out as a social impact brand, you need to have a strong message in place and intact, though, sending a message alone won’t get you far, especially with Gen Z. But why should you care anyway? Because in 2 years,…
Why being human matters for your brand
Why being human matters for your brand People are complex beings, but such complexity is what makes them beautiful and unique, and they long to be treated by a brand the same way it happens between them and each other, and this could mean mutual respect, empathy, and care, among many other things, that’s why…
Thought leadership defined
Thought leadership defined It goes without saying that you become an expert when you keep doing stuff over and over again, till you gain the experience necessary to prove that you have mastered a certain topic and that you are capable of living up to the expectations when the time comes. Thought leadership is the…
What is a social business?
What is a social business? A social business is one that could be characterized by working on solving social, economic, and environmental issues while being keen on providing the less privileged population with access to resources to have a more sustainable way of living. It has become a trend in recent years that multinational…
Types of social impact for brands
Types of social impact for brands There are various types of positive impacts that brands could cause in society, where more people are increasingly looking up to brands and expecting more caring stances from them by contributing to their existing problems with solutions that go beyond the traditional provision of products and services. In such…
Storytelling for social impact
Storytelling for social impact Waking up every day to a world full of challenges could be overwhelming, but it may be comforting and relieving to know that there are institutions and organizations out there whose sole mission is to make our life better and work towards a better future for all of us. Knowing about…
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