Types of social impact for brands
There are various types of positive impacts that brands could cause in society, where more people are increasingly looking up to brands and expecting more caring stances from them by contributing to their existing problems with solutions that go beyond the traditional provision of products and services.
In such context, we have been witnessing different kinds of social impact that have become a trend, while other brands aim to jump on the wagon of purposeful impact to get noticed and make sure it’s not being left out. Besides, it’s good for marketing efforts to say that you care about the community, as people will love you for it, and come to buy more of whatever that you sell.
The four categories we are going to discuss today are philanthropy, volunteer work, sustainability, and equitable labor opportunities, where we will discuss each of the four types in a bit more detail.
It’s all about building a culture of volunteering for its employees, where the management encourages them to volunteer their time and effort for exchange of time off work, and most importantly ensuring that those volunteering times are paid, so that a gradual building of new atmosphere that encourages volunteering is introduced, and employees could be even rewarded with special prizes for their efforts. Adopting such a stance could both benefit the company internally and externally; where the spirit of giving is encouraged which could show the employees that the company is keen on improving the local community and increasing the welfare of their living conditions, besides it increases the morale were the leaders of the company lead by example while taking the initiative to show them that they truly care. As for the public, showing such endeavors in the marketing activities will go miles that you just don’t only about profit-maximizing and that the company endorses a series of purposeful actions that aim towards enhancing the standard of living for the people, and in return, you are rewarded with your customers buying your goods.
It’s one of the most effective acts of good, and it’s one that is here to stay. By giving donations, charity, and other similar acts, you deem yourself as the one who doesn’t know everything, yet is willing to contribute and give back in different ways and forms, to do good. That could be done via contributing money, education, technology, and other needed forms of help that could provide the so much needed help that others need and want. By doing so, you could capitalize and build on the top of the existing efforts where you complement them and stave off any shortage in a given field, something that is very much to be appreciated. Some might consider philanthropy as lazy, yet it’s the contrary; it’s acknowledging that you are willing to help and supplement what is needed in different areas and sectors, something that might indicate that your brand is looking at the big picture, and contributing to making it a good one.
Equitable labor opportunities
This goes a long way that shows true caring and empathy, by making sure that you are providing equal opportunities for work inhumane conditions, appreciating the human labor you are utilizing, and expressing your respect for their human rights. Such contribution to an important movement could show a strong interest in improving the living conditions for your workforce according to the best possible standards, and people will appreciate such endeavors, especially if you are doing so in local communities or in overseas countries, where people observe that you work hard to provide equal opportunities for welfare and living conditions.
This is where doing good gets creative: By working on saving the planet’s resources and putting waste to a minimum, you are sending out a brave message that as a brand you are a good citizen, and you care about important causes such as pollution and global warming, or instilling good practices where you run on renewable energies and reduce emissions. Such efforts show that you operate from an ethical stance, and you are thinking long-term about making the community a more inhabitable one, for generations and generations to come.
All the previous examples are good solid examples of how brands could be forces for good, and that the increasing awareness of people has transformed their view of how businesses should operate and be in service of its clients, where they should go the extra mile and prove their good intentions by operating on a ground of morals, values, and purpose. The end result? We all win.